Benefits of the programme


  • In-depth analysis of your literacy provision. The Quality Mark involves intensive evaluation by school leaders and staff and an independent accredited assessor from the Institute of Education.
  • A strong evidence-base to help you to communicate with stakeholders, governors and inspectors about your successful literacy provision. The Quality Mark is awarded through the independent expertise of the International Literacy Centre, part of the Institute of Education, a world leading educational organisation.
  • A written report which supports your own self-evaluation and links with your school development plan.
  • A plaque and use of the Excellence in Literacy star on your printed materials and website to indicate your success to current and prospective learners, parents and partners.

The Self Evaluation Process – Vision, Systems and Evaluation

Schools vary in systems and how they articulate their vision for students in particular communities. However there are common elements in schools with effective literacy practice and outcomes. Robust school systems transfer goals into practice and effective schools engage in a constant review and evaluation. The self-evaluation framework for Excellence in Literacy offers a tool to support schools to develop.

Vision for Excellence in Each Key Area – what will successful practice look like and what can we achieve?

Systems and Approaches – how do we go about achieving our goals?

Evaluation and Evidence Gathering – how do we know how well we are doing and what we need to change or improve?

Access to the Excellence in Literacy self-evaluation framework is free to all schools and can be downloaded  at the bottom of this page.

Accreditation and Verification

Award of the Excellence in Literacy quality mark involves a desktop review of the school’s self-evaluation and a visit to the school, followed by a final report to the accrediting panel and the school.

  • Small schools (up to 100 pupils) – £1080
  • Medium sized schools (100-300 pupils) – £1140
  • Large schools ( over 300 pupils) – £1200

Optional purchase of the Excellence in Literacy wall plaque – £80 including packing and postage


Download the Excellence in Literacy Quality Mark self-evaluation

A working document that will support you through the programme



Download Excellence in Literacy Quality Mark Framework

This document outlines in detail all the areas of the Quality Mark.


Click on the link to download frequently asked questions about the Quality Mark

All your questions answered in one document, if you do have any questions send us a message on the contact page.


Download the Excellence in Literacy Quality Mark Registration form

Registration form for schools commencing work on the Excellence in Literacy Quality Mark.


The Quality Mark

The Excellence in Literacy Quality Mark can help schools to improve literacy provision and literacy outcomes for all children.

Core Strands

The Excellence in Literacy Quality Mark self-evaluation framework supports the review of 5 connected areas of effective literacy provision.

Applying for Evaluation

Primary schools of any type can apply for verification and award of the quality mark.

Case Studies

Find out more about how successful schools develop excellent literacy provision, partnerships and professional development.